Up Alexandrium

Concept, Branding, UI/UX Design, iPhone App

Corio, the Rotterdam based, mother company behind shopping centre Alexandrium, wanted a thorough rethink of the user experience of their existing customer loyalty iOS app. The goal was to create a delightful user experience that made browsing promotions fun.

Easy navigation

The app focuses on simple navigation. Swipe left to see Alexandrium map, swipe right to see your favourites and tap on the image to view your the profile.

Discover rewards

Open the app and see directly your rewards, events and news.  
Tap on reward and view the details.

Your favourites

See anything you like? Quickly save the reward from wherever you are. This way, when you are in the mall you will always have your favourites with you.